Orbital Insight introduces its real estate foot traffic analytics product

Real estate customers such as Avison Young, CenterSquare, and Jamestown have partnered with Orbital Insight to design an AI platform that could objectively create true trade areas, identify demographic shifts, and determine the best acquisition candidates.

Orbital Insight introduces its real estate foot traffic analytics product
Orbital Insight introduces its real estate foot traffic analytics product

Orbital Insight introduces its real estate foot traffic analytics product

Orbital Insight developed and released GO Property, the industry’s first-foot traffic analytics solution built for ALL asset classes.

Real estate customers such as Avison Young, CenterSquare, and Jamestown have partnered with Orbital Insight to design an AI platform that could objectively create true trade areas, identify demographic shifts, and determine the best acquisition candidates.

One of the reasons why Orbital Insight ventured in the field of foot traffic is because foot traffic is the leading indicator of property performance. GO Property will make it possible to access this valuable data anywhere in the US with just a few clicks. Within 10 minutes, any user can know:

  • Near real-time property visitation levels on a daily basis
  • True trade areas based on actual customer activity
  • Demographic trends and customer behavior

It’s the commitment to data quality, privacy and anonymity, and flexibility that makes Orbital Insight unique.

How it works

Orbital Insight transforms billions of daily anonymized and aggregated mobile location data points to create daily foot traffic estimates and useful KPIs to quantify real estate property performance points such as the change in the trade area, customer loyalty, revisit, and dwell time.

Most location data is captured by smartphones that report “lat/long” coordinates, offering insight into where a device is at the time it received GPS, WiFi, or Bluetooth signals.

These highly accurate signals can report within a meter’s accuracy, and Orbital Insight partners with the highest quality SDK developers to extract useful trends from a panel composing approximately 10% of US device traffic.

To get the property report, the user just needs to select a location and time range and Orbital Insight will do the rest in just a few minutes.