Google Maps launches three new features for the Indian market

The new features take a country and culture-focused approach. The app now boasts three new "Explore", "Offers." and "For You" tabs that enable users to make the most of their Maps experience.

Google Maps launches three new features for the Indian market
new-google-map-features-for-india

Google Maps launches three new features for the Indian market

Tech fans around the country have something new to dig into! 

Google announced three new features on Google Maps. The announcement was made on Google India's official blog. 

The new features take a country and culture-focused approach. The app now boasts three new "Explore", "Offers." and "For You" tabs that enable users to make the most of their Maps experience.

The "India inspired" features that dropped on 11th July have been incorporated to promote inclusivity and help people find information easily. The simplified navigation through these three tabs is aimed at helping users find location-specific information that goes beyond mapping.

The Explore tab is set out to help users find events and things to do in their area. True to its name, the Explore tab is divided into seven categories of restaurants, ATMs, petrol pumps, chemists, shopping, hotels, and offers. This shall help people by giving them top suggestions aided by machine learning. 

Not just this, the explore tab now allows people to explore other areas of their cities or even other states. This is done with the aim of having people look at places with a new lens. 

The "For You" tab is the most significant chance on the app. It brings together a comprehensive and dynamic list of recommendations and suggestions for the users' basis their consumption and location patterns. It shows restaurants, events, and exciting things to do based on the taste and preferences of users.

It also notifies users of trending places, events, and restaurants with deals in their areas and interests. Users will now also be able to "follow" a business and stay updated on their information.

This system is set to utilise AI and machine learning extensively to study and analyse user behaviour and response to various recommendations. 

For this feature, Google has tied up with EazyDiner to provide discounts and restaurants' information on their platform. To promote this new feature, they are also giving EazyDiner Prime access for 15 days to Maps' users, which means a minimum of 25% off in 11 cities at over 1500 restaurants.

The "Offers" tab carries discounts and deals across Delhi, Mumbai, Hyderabad, Chandigarh, Ahmedabad, Jaipur, Goa, Bengaluru, Pune, Kolkata, and Chennai. It can be accessed through the offers subcategory under explore or by filtering places with offers.
Here, Google aggregates information about exciting and exclusive offers across various cities for food, drinks, and nightlife. This feature is also rolled out in partnership with EazyDiner.

With these features, Google aims to enhance its share in the Indian market by suiting the needs of the country at a macro scale.

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