Know All About Location Based Advertising (LBA)
Location-based advertising (LBA), in very simple words, is a BILLBOARD in your mobile. LBA is not new, while travelling we often encounter a board saying Restaurant this way or 5Km away. So with the proliferation of smartphones and GPS, companies are able to contact customers with the right content at the right place and time.
According to a study published in 'International Journal of Mobile Communication', by Jengchung V.Chen: “attitude of the consumer towards a brand depends on attitude towards LBA which in turn involves factors like Format, type of product, involvement, privacy and brand credibility of the advertisement'.
Some of the common challenges for advertisers are small screen size, limited bandwidth, slow data and connectivity, which will overcome with the ever-improving technologies as always.
Being a customer, unplanned buying during off-peak hours could make you regret later, or vice versa, you'll end up with a profitable purchase.